Funded startup, SaaS, Newsletter, E-com, Personal Brand, Infopreneur...
We Build Your Propaganda System.
$2B/yr Direct Response Copywriting Standards apply to Your Business.
Most companies don’t influence people...
...they target:
people who know they have a problem,
people who already know the solutions,
people who have discovered their product,
and people who are waiting for an offer.
They basically do Marketing: Identify a pain point → solve it → sell the solution.
→ They are trying to take market share from an existing market.
→ They have the same CPMs as everyone else.
→ They're competing against companies that do the same thing as them.
We play the Propaganda Game:
The majority of your potential market is at an Unaware Stage, and that's where the growth is.
We create beliefs in people,
highlight problems they didn't see,
and accompany them on their journey towards the solution.
And by targeting them, we’re creating your own market, and mechanically:
→ Your ad costs drop — because you target much broader.
→ You build a stronger relationship with your prospects — which means higher brand loyalty, and higher LTV.
→ And many other things, which I detail on the 'Messages Thesis' page, with examples as well.
Elpis Propaganda inherits from the Agora Financial Copywriting Standards — the World's #1 Direct Response Company ($2B/yr). There, Elpis's founder wrote for an advisor to the Pentagon and the CIA and for a French presidential candidate before co-running a DR Spirituality brand with a 9-figure esoteric copywriter.
It's from this deep understanding of the human mind and emotions that we create narratives that shape people's beliefs about money, politics, spirituality, and themselves… and drive the decisions that follow.
Our Propaganda System.
3 Levers.
#1 Ads
We create the best-sellers of your best-sellers by massive iteration.
↓ Costs go down — you target broader and better. ↑ Revenues go up — you get better conversion.
#2 Emailing
High conversion sequences, launches, promos, newsletters... We make your prospect want to read the next email and strengthen your relationship.
↑ LTV on every lead you own.
#3 Landing Page & VSL
We bring every cold prospect from "what is this?" to "take my money". Lead and Headline calibrated to their awareness stage, every objection lifted, the close made irresistible.
Bonus #4 : Funnel Architecture
End to end, we audit how you sell today, then tune every metric copy can move: CAC, LTV, conversion, open rates, show-up rates.
Our Lean System for Advertising.
You, your Product, your Brand…
Everywhere, Every day.
Massive Messages

1 New Big Idea × all 5 awareness stages = 5 body-close × 5 hooks per awareness = 25 ad script.
$2B/year Direct Response Copywriting Standards — to speak to the right people, in the right way, at the right moment.
Massive & Fast Iteration

Because nobody, not even us, knows 100% what will perform best, we believe only in the market. We test everything we can 30 times faster than others and let the data reveal your best-sellers: the best ideas, the best targets, the best hooks.

Founder Message:
We can work with any project — as long as our vision aligns.
Whether you're a funded startup, a solo founder, an e-commerce brand, a personal brand, a newsletter creator, or a mostly offline business... we tailor the system to your goals, your budget, and your audience.
What I want is to work on big projects with ambitious, smart people.

Founder Message:
We can work with any project — as long as our vision aligns.
Whether you're a funded startup, a solo founder, an e-commerce brand, a personal brand, a newsletter creator, or a mostly offline business... we tailor the system to your goals, your budget, and your audience.
What I want is to work on big projects with ambitious, smart people.
I personally reply to every message, reviewing what you do and what we could do together, always looking for long-term mutual interest.
As a capitalist, I'm always open to equity deals too.
Apply now.
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