Unlock a new profit vertical in your business, without touching what’s already running.

Your audience is already worth more than it’s making you.

A revenue stream 100% independent from your current business that strengthens it in return.

Get started. sophianike.xyz@gmail.com

One channel, one funnel, one ceiling… you could just make more money.

Most businesses run on a single channel: Instagram, ads, cold email. One funnel, one mechanic: lead, follow-up, sale. It works, until it plateaus. That’s when the frustration sets in: the feeling of being stuck, the quiet fear that this is as good as it gets.

That plateau is exactly where a new, independent profit vertical kicks in: more sales on what you already sell, plus new revenue through affiliate offers and new products.

It also builds a daily relationship with your audience through emails people genuinely want to read and re-read, and gives you a more direct channel for conversion and monetization.

What we build for you, step by step, zero effort on your end.

We build a new, independent profit vertical, designed to run without you, and to keep running even if your main business slows down.

01

Customer avatar

We pinpoint exactly who your audience is, what they really want, and where the value is that they’re not giving you yet.

02

Branding & tone

We define the concept, the tone, and the message: what your newsletter is going to say and share. Then we write the first emails.

03

Launch

If you already have a list, we launch on it directly and start sending the first emails to test and adjust, while launching the newsletter to the rest of your audience at the same time.

04

Advanced monetization

Once the first sales are unlocked on your existing offer, we identify how to capture more value from that audience: affiliate offers, new products, new partnerships.

05

Growth

Once we know the newsletter’s LTV, we start acquiring new subscribers through ads and affiliate partnerships, growing the list and making it fully independent.

Trusted by:

Agora Financial
Agora Financial
Leader in the financial publishing industry, with $2B/year in revenue.
Panthéon Recherche
Panthéon Recherche
French financial media, 125,000 daily readers.
Institut de l’Épargne
Institut de l’Épargne
Wealth newsletters followed by over 297,000 French-speaking readers.
Julie Chaumet
Julie Chaumet
Women’s transformation coach, 200+ women transformed.
Digifox
Digifox
Launch agency for infopreneurs, over €150M generated.
Le Cygne
Le Cygne
An investment newsletter focused on fat tails and black swans.
Axel Quantic
Axel Quantic
Co-founder of Tugan.ai, scaled to 60,000 users before exiting.
Baptiste Joly
Baptiste Joly
Founder of RGI, real estate consultant, 500+ properties delivered since 2020.
Dominique L.
Dominique L.
$232,000,000+ Copywriter. Pictured here with Gary Bencivenga and Christian Godefroy.
Henry Bonner
Henry Bonner
Son of Agora’s founder, and founder of his own financial publishing house.
Agora Financial
Agora Financial
Leader in the financial publishing industry, with $2B/year in revenue.
Panthéon Recherche
Panthéon Recherche
French financial media, 125,000 daily readers.
Institut de l’Épargne
Institut de l’Épargne
Wealth newsletters followed by over 297,000 French-speaking readers.
Julie Chaumet
Julie Chaumet
Women’s transformation coach, 200+ women transformed.
Digifox
Digifox
Launch agency for infopreneurs, over €150M generated.
Le Cygne
Le Cygne
An investment newsletter focused on fat tails and black swans.
Axel Quantic
Axel Quantic
Co-founder of Tugan.ai, scaled to 60,000 users before exiting.
Baptiste Joly
Baptiste Joly
Founder of RGI, real estate consultant, 500+ properties delivered since 2020.
Dominique L.
Dominique L.
$232,000,000+ Copywriter. Pictured here with Gary Bencivenga and Christian Godefroy.
Henry Bonner
Henry Bonner
Son of Agora’s founder, and founder of his own financial publishing house.

Founder

Nicolas Guthauser
Nicolas Guthauser
Direct Response Copywriter & Founder, Elpis Propaganda

Trained at Agora Financial, the #1 Direct Response Financial Company with $2B/y. He then co-founded a direct response business, building funnels, ads, and offers from scratch, with a 9-Figure Esoteric Copywriter.

Today, he runs Elpis Propaganda with the same Standards of copywriting learned throughout his career.

Our 3 ways to collaborate.

The model that fits you depends on the size of your audience and how you prefer to invest. We figure it out together on a call.

Revenue share

We run 100% of the newsletter, from customer avatar to monetization. You do nothing, we split what’s generated.

$0 upfront, 50% of profits.

You keep all the profit

You pay for each deliverable, you keep 100% of the revenue the newsletter generates. Built for already-established businesses.

From $6,000.

Fully turnkey system

We build everything, including the system that writes your emails for you, and train you to run it yourself.

From $36,000.

20 minutes is all it takes to find out if your business is a fit to unlock this new profit vertical.

Feels like a fit? sophianike.xyz@gmail.com